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Nearly 20% of UK broadband homes use Netflix

18% of UK broadband households have used paid-service Netflix in the past 30 days, according to Parks Research.

This compares with 20% who used the free iTV Player and 33% who used the free iPlayer to stream video programming. Overall 58% of UK broadband households used a video streaming service or player within the past 30 days.

“The results in the UK and in other European markets show that paid OTT video streaming services are now a fixture in this video entertainment landscape,” said Brett Sappington, Director, Research, Parks Associates.

From the article "Nearly 20% of UK broadband homes use Netflix" by Broadband TV News.

Previously In The News

Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

Parks Associates: US OTT Adoption Up 12%

The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

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