Providing market intelligence for more than 35 years

In The News

NBCUniversal Launching Online Comedy Service For a $4 a Month

NBCUniversal and its owner, cable and Internet giant Comcast, have been trying different ways to get young people's attention as live TV viewing declines. If Seeso had been born 15 years ago, it would have launched as a cable channel, said Evan Shapiro, Executive Vice President of NBCUniversal Digital Enterprises. But online viewing today is "clearly part of the mainstream," and to reach comedy nerds, Comcast is launching Seeso as an online subscription service.

Comcast has also launched a YouTube-like video service, Watchable; is trying out an Internet-based basic cable TV alternative that doesn't require a cable box in some markets; and invested in new media outlets like BuzzFeed and Vox.

But Seeso will have to compete for attention in a crowded market.

"In the past year we keep seeing more and more services coming up, more niche services," said Glenn Hower, an analyst with market research firm Parks Associates.
 

From the article "NBCUniversal Launching Online Comedy Service For a $4 a Month" by Philly.com

Previously In The News

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

Research: Increase in Digital Antenna Use Indicates Cord Cutting

The percentage of U.S. broadband households that use digital antennas in their home has steadily increased, reaching 20% near the end of 2017, up from 16% in early 2015, according to new consumer rese...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive