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In The News

NBC’s video service Peacock stresses ‘free,’ looks to 2021

Quibi hasn’t gained much traction, according to an analysis of its app downloads and conversions from a three-month free trial by Sensor Tower. Apple does not release subscriber data. HBO Max did not reply to a question about its subscriber count since launch. Its owner, AT&T, reports financial results next Thursday. HBO Max’s debut was “rocky at best,” said Parks Associates analyst Jennifer Kent in an email, because of confusion over the various WarnerMedia HBO apps — Go, Now, Max — and tension with Roku and Amazon.

From the article "NBC’s video service Peacock stresses ‘free,’ looks to 2021" by Tali Arbel.

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...

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