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In The News

NBC’s Peacock Is Ready to Fly, But Roku and Amazon May Clip Its Wings

But as Peacock prepares to roll out nationwide on July 15, the app is still missing some key distribution partners. NBC has yet to reach agreements to offer the service through Roku and Amazon Fire TV, which together control about 70% of the U.S. streaming-TV-device market, according to Parks Associates. Roku alone currently has about 40 million active users. Peacock has also yet to announce a deal with the second-largest U.S. internet provider, Charter Communications Inc.

From the article "NBC’s Peacock Is Ready to Fly, But Roku and Amazon May Clip Its Wings" by Gerry Smith.

Previously In The News

Parks: 23% Of US Millennials Opt For OTT-Only

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AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Comcast says traditional TV viewing is up, but subscribers are down across the board

According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018. The report found that f...

Parks: Netflix retains OTT top-spot in the US

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