Providing market intelligence for more than 35 years

In The News

NAB Online Video Conference Keynote Adds Amazon’s Michael Paull

Other panels the NAB is highlighting include a research presentation by Brett Sappington, director of research at Parks Associates, titled “Adoption, Churn, and the Risky Lives of OTT Video Services;” “TV and Video Advertising in Transition” that features Scott Ferber of Videology, Anil Jain of Brightcove, Rany Ng of Google, and Operative’s Lorne Brown as the moderator; “Mobile Vido’s Explosion: Personalized TV Has Arrived” with Paul Peterman of Facebook, Frank Sinton of Beachfront Media, Tom Herman of DashBid and Neil Katz of The Weather Company, and moderated by Jonathan Weitz of IBB Consulting Group; and “To Stream or Not Stream: What Content Owners Should Consider When Going OTT” moderated by Lucas Shaw of Bloomberg News and a panel made up of Andrew Ferrone of Roku, Braxton Jarratt of Clearlap, Tom Pickett of Ellation and David Simon of AOL.

From the article "NAB Online Video Conference Keynote Adds Amazon’s Michael Paull" by Michael Balderston.

Previously In The News

TTA’s Week: Digital Health Funding, Execs’ Wish List, ActivePreventive Responds…And Theranos

We compare two major analyses of 2016 digital health funding, note a tender opportunity and an award in UK, and two more chapters of the Theranos Story. The ActiveProtective CEO responds to Reader and...

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...