Providing market intelligence for more than 35 years

In The News

NAB Online Video Conference Keynote Adds Amazon’s Michael Paull

Other panels the NAB is highlighting include a research presentation by Brett Sappington, director of research at Parks Associates, titled “Adoption, Churn, and the Risky Lives of OTT Video Services;” “TV and Video Advertising in Transition” that features Scott Ferber of Videology, Anil Jain of Brightcove, Rany Ng of Google, and Operative’s Lorne Brown as the moderator; “Mobile Vido’s Explosion: Personalized TV Has Arrived” with Paul Peterman of Facebook, Frank Sinton of Beachfront Media, Tom Herman of DashBid and Neil Katz of The Weather Company, and moderated by Jonathan Weitz of IBB Consulting Group; and “To Stream or Not Stream: What Content Owners Should Consider When Going OTT” moderated by Lucas Shaw of Bloomberg News and a panel made up of Andrew Ferrone of Roku, Braxton Jarratt of Clearlap, Tom Pickett of Ellation and David Simon of AOL.

From the article "NAB Online Video Conference Keynote Adds Amazon’s Michael Paull" by Michael Balderston.

Previously In The News

2021 Predictions: ‘Zoom Rooms,’ Full Metal Jackets will shape the year

Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...

Coming in 2022: A big leap in smart home technology

Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all house...

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...