In an increasingly crowded over-the-top video service market, consumer perception drives purchasing behavior and players must differentiate themselves in order to succeed, according to a research presentation by Parks Associates on Tuesday at NAB 2018 in Las Vegas.
It used to be that one could roll out a video service with some content and consumers would take to it, but now companies need a value proposition, Brett Sappington, senior director of research at Parks Associates, told the audience. Parks Associates is tracking 230 OTT video services, including 15 that are coming down the pipeline.
From the article "NAB 2018: OTT Services Must Differentiate Themselves to Succeed" by Bevin Fletcher.
Oh, how times have changed. Over this past year of COVID-19 lockdowns, telehealth saw usage by US broadband households jump from 15% to 41% between the second quarter of 2019 and the same period in 20...
Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...
In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...
I am glad to report that the smart home market is in rude health. One recent research report from Parks Associates found that 17 percent of US broadband households own an Internet-connected entertainm...