According to research from Parks Associates, 68% of smartphone owners listen to streaming music daily. That’s comparable to the 71% of consumers who watch short video clips on their phones daily. But those who listen to music do so for nearly twice as long per day (45 minutes of music vs. 24 minutes for video).
“We’re seeing a boom in streaming music right now,” Harry Wang, director of health and mobile product research at Parks, tells Marketing Daily. “There’s a huge amount of music choices, and by nature, the services are multi-platform. There are many different ways to enjoy music.”
From the article "Music Streaming Proving Popular For Phone Users" by Aaron Baar.
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems. This swift...
More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...
Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...
