Providing market intelligence for more than 35 years

In The News

MultiChoice wins big at Promax Awards 2023, championing the fight against content piracy

Content piracy continues to threaten the very existence of the creative sector, with a Parks Associates report indicating that the value of pirate video services will exceed $67 billion globally this year.

From the article, "MultiChoice wins big at Promax Awards 2023, championing the fight against content piracy" by Watchdog Uganda

Previously In The News

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

Apparently you'll share your data to stop coronavirus

New Parks Associates survey says most of us are up for contact tracing, if the conditions are right. Beyond the masks, distancing and the development of an eventual vaccine, the novel coronavirus i...

Smart security gadgets could outsell professional systems 2 to 1

Lots of folks consider getting a professionally-monitored home security system to protect their house -- but consider this: A new study from Parks Associates found that twice as many consumers intend...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...