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Most US broadband homes now watch OTT monthly

The research, from Parks Associates, also found that more than 25% of households use two or more services.

"Despite impressive penetration, growth of US OTT services has slowed recently, indicating the overall market for SVOD service might be saturated," said Glenn Hower, research analyst at Parks Associates.

Parks research also found that Netflix continues to dominate the OTT space, with 43% of US broadband households subscribing to its service. But after Hulu and Amazon, with 19% and 17% respectively, penetration of OTT services drops drastically.

"However, with new niche services emerging that focus on targeted content and audiences, there is still room for growth in the space," added Hower.

From the article "Most US broadband homes now watch OTT monthly" by Michelle Clancy.

Previously In The News

Third Of US Broadband Households Have Multiple OTT Packs

Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

Owners of wearable devices such as smartwatches and fitness trackers are far more likely to subscribe to paid streaming audio or music services such as Apple Music, Spotify or Pandora One, according t...

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Will Apple TV kill the cable box? Not so fast

To go a step further, Apple could embrace over-the-air antennas, whose usage is still on the rise as cable subscriptions sink. (According to Parks Associates, roughly 20 percent of U.S. homes with bro...

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