Providing market intelligence for more than 35 years

In The News

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of fitness trackers owners utilize those gadgets every day, whereas the same holds true for three out of four smartwatch users in the country, the firm found. Consumers who resorted to purchasing digital scales with Wi-Fi or Bluetooth capabilities aren’t as committed to their devices as smartwatch and fitness tracker owners, with some 40-percent of them reporting using such electronics daily. Exercise bikes, treadmills, and similar products with native app support have even poorer engagement rates, with every fifth owner using them every day.

From the article "Most U.S. Wearable Owners Use Their Gadgets Daily: Study" by Dominik Bosnjak.

Previously In The News

Cable Boxes Suck. One Day They’ll Die. Until Then We Have to Fix Them.

“Nothing in our proposal would prevent Comcast or TimeWarner from what they’re doing with Roku or Apple TV, or how they decide to pick what devices to share their app with,” says an FCC spokeswoman....

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

Bulls vs. Bears: Who's Right About Roku Stock?

Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...