Providing Market Intelligence for 40 Years

In The News

Most People Have No Idea Where To Buy Smart Home Products

Smart home products are out on the market, but unfortunately most consumers have no idea where to buy them.

Only 30% of U.S. households are aware of where to buy smart home products or services, according to a recent Parks Associates survey. That figure should cause concern among manufacturers of these devices.

From the article "Most People Have No Idea Where To Buy Smart Home Products" by Andrew Meola.

Previously In The News

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...

4K And HDR Won’t Save Apple TV: Here’s How The Company Can Turn Things Around

Who knows? Maybe the Apple TV has appeal. But the numbers show otherwise. According to new data from research firm Parks Associates, 37 percent of all streaming devices in the United States were made...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...