Providing Market Intelligence for 40 Years

In The News

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more overwhelmingly in favor of consumers only considering a single brand. For tablets, smartphones, and gaming consoles 75%-80% of device buyers do not consider other brands when shopping, according to the research.

"Building brand mindshare early is critical so that consumers associate your brand with a category of products," said Parks Associates Research Director Barbara Kraus in a press release. "Consumers generally begin the purchase process with preconceived notions that have an enormous impact on the final purchase decision. CE manufacturers need to establish their brand early with an emerging product category so that consumers equate a product with that brand when they plan to make a purchase."

From the article "Most Consumer Electronics Buyers Consider Only One Brand" by Daniel B. Kline.

Previously In The News

Medical Wearable Devices In Demand

In an article on ihexecutive.com, CEO and Co-founder of Biotricity Inc. (OTCQB: BTCY) Waqaas Al-Siddiq, explained, “Patient monitoring devices are poised to disrupt the healthcare industry in part due...

71% Of Us Don't Want A Fixer-Upper Home, Survey Says

Most house hunters apparently don't want to bargain hunt the old-fashioned way. Fixer-uppers may be out of fashion. A survey of 1,250 U.S. adults this summer from Coldwell Banker Real Estate and Pa...

Netflix Has Been Secretly Slowing Down Your Videos For The Past Five Years

More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...

Shoppers Prefer Retailers’ Payment Apps To Apple Pay, Android Pay: Report

“For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards, and r...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive