The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates Opens a New Window. . In some categories the numbers are even more overwhelmingly in favor of consumers only considering a single brand. For tablets, smartphones, and gaming consoles 75%-80% of device buyers do not consider other brands when shopping, according to the research.
From the article "Most Consumer Electronics Buyers Consider Only One Brand" by Daniel B. Kline.
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...
You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about numbe...
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
