The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates Opens a New Window. . In some categories the numbers are even more overwhelmingly in favor of consumers only considering a single brand. For tablets, smartphones, and gaming consoles 75%-80% of device buyers do not consider other brands when shopping, according to the research.
From the article "Most Consumer Electronics Buyers Consider Only One Brand" by Daniel B. Kline.
Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service t...
One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...
The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...
We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...
