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More than One in Five Emerging Adults Use Someone Else's Video Streaming Account

A new report from Parks Associates, a Dallas-based market research firm, found that more than 10% of households in the U.S. that have a broadband connection and watch a subscription streaming service like Netflix or Hulu Plus use an account that someone outside of the house is paying for.

The firm found that 11% of people who use Netflix, 10% who stream Hulu Plus, and 5% who use Amazon Prime Instant Video use someone else's account information to access the services.

Not surprisingly, Parks Associates found that younger people share accounts more than older people. Of 18 to 24-year-olds who use a streaming service, 22% are using one that belongs to someone outside of their household.

The report comes amidst tremendous growth in new and existing streaming video services.
People are watching less live TV than they used to and ratings are down. Americans are ditching expensive cable and satellite TV subscriptions, or not signing up for TV once they live on their own, and choosing streaming video services like Netflix instead.

From the article "More than One in Five Emerging Adults Use Someone Else's Video Streaming Account" by Jim Liebelt.

Previously In The News

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

Comcast’s Decision To Add Netflix To Its X1 Cable Boxes Proves Who Cable’s Real Enemy Is (And It Isn’t Netflix)

Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming pla...

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...

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