Providing market intelligence for more than 35 years

In The News

More Than Half Of Smartphone Owners Use Banking Apps

Another survey conducted by Parks Associates in Q3 2015 of 10,000 U.S. broadband households, also demonstrated consumer app use. 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity, according to the study.

From the article "More Than Half Of Smartphone Owners Use Banking Apps" by April Berthene.

Previously In The News

Roku IPO: Shares jump 68 percent as investors bet firm can fend off rivals

Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...

Pirates Poised to Pluck More From Pay-TV, OTT

"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...

Mozilla Trumpets Altered Reality Browser

Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...