Providing market intelligence for more than 35 years

In The News

More Than Half Of Smartphone Owners Use Banking Apps

Another survey conducted by Parks Associates in Q3 2015 of 10,000 U.S. broadband households, also demonstrated consumer app use. 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity, according to the study.

From the article "More Than Half Of Smartphone Owners Use Banking Apps" by April Berthene.

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...