Providing Market Intelligence for 40 Years

In The News

More Than Half Of Smartphone Owners Use Banking Apps

Another survey conducted by Parks Associates in Q3 2015 of 10,000 U.S. broadband households, also demonstrated consumer app use. 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity, according to the study.

From the article "More Than Half Of Smartphone Owners Use Banking Apps" by April Berthene.

Previously In The News

PCCW Media launches Viu OTT video service

Global research group TDG* estimated that global advertising revenue from OTT TV is expected to grow nearly four-fold between 2015 and 2020. By 2020, OTT TV ad revenue will be approximately US$40 bill...

Comcast Pursues Bigger Piece Of Smart Home Market

“First and foremost, we have over the past year and a half focused heavily on disrupting the home security market,” Dan Herscovici, senior vice president and general manager of Xfinity Home, said in a...

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

Home, Where the Smart Is

While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...