New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service.
According to the ‘OTT Video & TV Everywhere: Partners, Alternatives, and Competition’ report, more than 200 OTT video services are active in the US market as of the third quarter of 2017, with more than 100 active in the Canadian market. The report notes that 60 players introduced OTT video services during 2016 and 2017, while only seven services closed during that same period.
“Many OTT services are evolving to be complementary to the market’s largest players, instead of trying to compete directly against Netflix, Amazon, and Hulu. Also, consumers are increasingly self-aggregating their OTT and entertainment services—they are adopting primary entertainment content sources and supplementing those sources with complementary video options,” said Parks Associates.
From the article "More than 50% US broadband households subscribe to both pay-TV, OTT video service."
Sports fans are an important asset, as many will subscribe to whatever platforms they need to watch their favorite teams play. According to data collected by market researcher Parks Associates and Int...
Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity. Research from the study g...
A recent white paper from Parks Associates, created in partnership with SmartRent, examines how the use of smart energy and water systems can bring down these costs and attract residents. From the...
A report from InterDigital and Parks Associates – Streaming Live Sports: Where Opportunity Meets Complexity – reveals a plethora of information about how US sports fans view content, and the pros and...
