Providing Market Intelligence for 40 Years

In The News

More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service.

According to the ‘OTT Video & TV Everywhere: Partners, Alternatives, and Competition’ report, more than 200 OTT video services are active in the US market as of the third quarter of 2017, with more than 100 active in the Canadian market. The report notes that 60 players introduced OTT video services during 2016 and 2017, while only seven services closed during that same period.

“Many OTT services are evolving to be complementary to the market’s largest players, instead of trying to compete directly against Netflix, Amazon, and Hulu. Also, consumers are increasingly self-aggregating their OTT and entertainment services—they are adopting primary entertainment content sources and supplementing those sources with complementary video options,” said Parks Associates.

From the article "More than 50% US broadband households subscribe to both pay-TV, OTT video service."

Previously In The News

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...

Research: 310 Million Global Connected Households to Have at Least One OTT Service by 2024

More than 310 million connected households will at least one OTT service by 2024, according to a new report from Parks Associates. The report, OTT Video Services: Disruptive Globalization, estimate...

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive