Providing market intelligence for more than 35 years

In The News

More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates

Parks Associates' new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers will watch subscription ad-supported streaming and that consumers are open to expanded commercial experiences on the TV.

The white paper highlights consumer interest, use, and preferences for interactive features across TV and mobile viewing devices and platforms, including shoppable advertisements.

From the LightReading article, "More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates"

Previously In The News

Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games

"The more customers, the higher price the NFL can command," said Brett Sappington, director of research at Parks Associates. "For Facebook, the NFL would drive huge volumes of consumption to get adver...

TVE Use Now 40% Of US Pay-TV

Research from Parks Associates shows usage of authenticated video viewing, or TV Everywhere, reached 40 per cent of US pay-TV consumers in 2015, up from 22 per cent in 2013. Entertainment Habits on Co...

OTT Growing In Europe, US Continues To Pull Ahead

Parks Associates has published international data from the company’s OTT Video Market Tracker service showing OTT video usage in Western Europe is continuing to expand, with 55 per cent of UK broadban...

Netflix Leads US OTT Market

“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive