Providing Market Intelligence for 40 Years

In The News

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently operating in the U.S. market.

According to Parks, 60 companies have introduced over-the-top video services just since the beginning of 2016. Over that span, only seven OTT services in the U.S. have shuttered.

Notably, 53% of U.S. broadband households subscribe to both pay TV and at least one OTT service.

“Many OTT services are evolving to be complementary to the market’s largest players, instead of trying to compete directly against Netflix, Amazon and Hulu,” said Brett Sappington, senior director of research for Parks. “Also, consumers are increasingly self-aggregating their OTT and entertainment services—they are adopting primary entertainment content sources and supplementing those sources with complementary video options.” 

From the article "More than 200 OTT services active in the U.S. market, research group says" by Daniel Frankel.

Previously In The News

The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…

The hearables market goes back to the first Bluetooth headsets which were launched in 2001, followed by wireless stereo headphones, which arrived a few years later. Neither made great waves in the mar...

Top 10 IoT trends for 2017

A new study released by Parks Associates this year revealed wearables and smart watches are expanding as healthcare tools are integrated more with other IoT applications. According to the report, w...

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive