Providing market intelligence for more than 35 years

In The News

More Than 1 In 5 Intend To Use A Smart Watch To Control A Smart Home

Many consumers who own or plan to buy a smart watch will use it to control smart-home devices, a Parks Associates survey found.

More than one in five U.S. broadband households that own or plan to buy a smart watch intend to use this device to control such home-automation devices as lights, garage doors, thermostats and the like, Parks said. Almost 20 home-automation suppliers have created Apple Watch apps, the company noted.

“The accessibility of a smart watch makes it a natural fit as a remote control for smart home features such as turning on lights remotely, closing garage doors, and adjusting thermostat settings," said Harry Wang, Parks mobile and health products research director. The extra convenience that wearables offer will grow when “voice-control APIs become more capable and intelligent,” he added.

From the article "More Than 1 In 5 Intend To Use A Smart Watch To Control A Smart Home" Joseph Palenchar.

 

Previously In The News

Pay TV Soars In Spanish-Language Homes

Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S....

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...