Providing market intelligence for more than 35 years

In The News

More Subscription Streaming Sites Will Soon Go Down, Fox Exec Predicts

Indeed, Parks Associates recently tallied the known universe of subscription streaming services at more than 200. And Fox Networks senior VP of distribution Sherry Brennan said that “only a handful of platforms can support themselves in the niche OTT world.”

From the article "More Subscription Streaming Sites Will Soon Go Down, Fox Exec Predicts" by Daniel Frankel.

Previously In The News

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

59% of broadband-enabled UK households now access video content online

The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research. Parks Associates relayed their key findin...