Providing Market Intelligence for 40 Years

In The News

More People Are Considering Buying an Antenna To Watch News, Sports, TV Shows, and Movies

Twenty percent of U.S. internet households own a TV antenna, according to research firm Parks Associates’ ATSC 3.0: Impact and Opportunity for Video Services industry report. It also found that 12% more didn’t own an antenna but were planning to buy one in the next six months.

In addition, the report said about 30% of antenna owners prefer OTA for watching live news, and 20% choose OTA for live sports, TV shows, and movies. 

“The percentage of antenna owners has remained steady over the last few years, creating a stable audience for broadcasters at a time when they are losing revenues from lost retransmission fees as consumers abandon pay TV for streaming services,” Alan Bullock, Parks Associates’ senior contributing analyst, said in a statement. 

From the article, "More People Are Considering Buying an Antenna To Watch News, Sports, TV Shows, and Movies" by Shelby Brown

Previously In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive