Register

I agree with the Privacy Policy

In The News

More fans stream sports than watch on traditional TV

July 22, 2025

This year, more viewers will turn to streaming services than try to watch on traditional pay-TV services like cable or satellite. That’s according to InterDigital, Inc. and Parks Associates, which has released a new survey regarding the habits of sports fans and their viewing preferences.

The “Streaming Live Sports: Where Opportunity Meets Complexity” survey from Parks Associates and InterDigital takes a deep dive into the habits of consumers and the way they consume live sports content.

Streamers will keep working on the way they distribute live sports to viewers, trying to iron out issues and increase their audience as much as possible. There will still be persistent issues, but the data from Parks and InterDigital shows that viewers are continuing to shift away from pay TV and toward streamers as their primary source of video viewership.

From the article, "More fans stream sports than watch on traditional TV" by David Satin

Previously In The News

Second-Screen Activity On The Rise

While you’re watching “The Walking Dead, have you ever used your phone to settle an argument over the name of that actor who’s currently being pestered by zombies? Ever used your tablet to check stats...

Forget Trump And Clinton, Cable News Networks Are Winning The Election

Glenn Hower, an analyst at the Parks Associates market research firm, says the growth of social media is also driving news groups to generate "clickbait" stories and increase opinion-based programming...

First-Time Adoption Of Pay TV Is Up Among Spanish Broadband Households, Parks Associates Finds

Parks Associates announced new research earlier this month showing that 16% of Spanish Pay TV households subscribed to Pay TV for the first time last year, although Spanish consumers are still more li...

TV Everywhere Numbers Are Rising

All that promotion around catch-up services is seemingly paying off for service providers. Usage of TV Everywhere, or authenticated video viewing, reached 40 percent of U.S. pay TV consumers in 2015,...

‹
1
2
...
658
659
660
661
662
663
664
...
742
743
›