Providing market intelligence for more than 35 years

In The News

More doc groups beg for shortened MU reporting period — Early lessons of comparative effectiveness research — CMS announces ICD-10 testing period

According to new research from Parks Associates, 41 percent of caregivers use digital health care devices. Among US broadband households, 22 percent have a head of household who currently provides care for a family member or anticipates doing so in the near future. Of the 10,000 broadband households surveyed, 44 percent of current or future caregivers expressed an interest in a “panic button” or mobile personal emergency response system. And 27 percent use and own one or more connected health device, with eight percent using a watch to track the individual they’re caring for. 

From the article "More doc groups beg for shortened MU reporting period — Early lessons of comparative effectiveness research — CMS announces ICD-10 testing period" by Ashley Gold.

Previously In The News

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...