Providing market intelligence for more than 35 years

In The News

More Channels Tune in to Twitch

At last check, Twitch is home to more than a dozen 24/7 “channels,” including ones run and programmed by Fail Army, The Pet Collective, Shout TV, Baeble, Machinima, IGN, Red Bull TV, Arcade Cloud and Choppertown. Recent additions include Cheddar, the tech and business news service focused on affluent millennials, and Eleven Prime, a new offering from Eleven Sports that features an array of live sporting events, including basketball, baseball and football, as well as darts, drone racing and other sports that it believes have dedicated, underserved fan bases.

Twitch focuses on a gamer-centric audience, but its expansion into more content indicates that “Amazon would like for it to be more,” Brett Sappington, senior director of research at Parks Associates, said.

From the article "More Channels Tune in to Twitch" by Jeff Baumgartner.

Previously In The News

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Roku Stock: After Soaring 330% in 2019, Is It a Buy, Sell, or Hold?

Meanwhile, Roku's dominance is more evident than ever, with the company's devices accounting for 39% of the U.S. streaming media player installed base, according to estimates by Parks Associates. With...