Providing market intelligence for more than 35 years

In The News

More Channels Tune in to Twitch

At last check, Twitch is home to more than a dozen 24/7 “channels,” including ones run and programmed by Fail Army, The Pet Collective, Shout TV, Baeble, Machinima, IGN, Red Bull TV, Arcade Cloud and Choppertown. Recent additions include Cheddar, the tech and business news service focused on affluent millennials, and Eleven Prime, a new offering from Eleven Sports that features an array of live sporting events, including basketball, baseball and football, as well as darts, drone racing and other sports that it believes have dedicated, underserved fan bases.

Twitch focuses on a gamer-centric audience, but its expansion into more content indicates that “Amazon would like for it to be more,” Brett Sappington, senior director of research at Parks Associates, said.

From the article "More Channels Tune in to Twitch" by Jeff Baumgartner.

Previously In The News

Alexa Leads Way In Ever-Growing Smart Speaker Segment.

Alexa is certainly making herself at home. Growth of voice assistants such as Amazon’s Echo and Google Home have more than doubled over the last year alone. In fact, a new smart home research report f...

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Summer vacation’s coming, is your home prepared to be left alone?

The majority of U.S. households with broadband connections believe a device that would notify them about smoke and fire alarms is "highly appealing," according to research firm Parks Associates, which...