Providing market intelligence for more than 35 years

In The News

More Channels Tune in to Twitch

At last check, Twitch is home to more than a dozen 24/7 “channels,” including ones run and programmed by Fail Army, The Pet Collective, Shout TV, Baeble, Machinima, IGN, Red Bull TV, Arcade Cloud and Choppertown. Recent additions include Cheddar, the tech and business news service focused on affluent millennials, and Eleven Prime, a new offering from Eleven Sports that features an array of live sporting events, including basketball, baseball and football, as well as darts, drone racing and other sports that it believes have dedicated, underserved fan bases.

Twitch focuses on a gamer-centric audience, but its expansion into more content indicates that “Amazon would like for it to be more,” Brett Sappington, senior director of research at Parks Associates, said.

From the article "More Channels Tune in to Twitch" by Jeff Baumgartner.

Previously In The News

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

63% Of Americans Unfamiliar With Virtual Reality; Less Than 6% Plan On Buying A Headset Soon

Despite 2016 seeing virtual reality break into the mainstream market, headset manufacturers such as Sony, Oculus and HTC still have a lot of work to do in order to educate the masses, according to a n...

Netflix Challengers: Are There Flies in the Ointment?

Parks Associates estimates that over the past five years, the number of SVOD services has more than doubled, to 271. And projections are that subscription streaming will grow at a faster clip than any...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....