Providing market intelligence for more than 35 years

In The News

More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security

According to Parks Associates research covered by SecurityInfoWatch, pro monitoring is also gaining traction as households seek hybrid solutions that balance automation with human verification, bridging security and lifestyle management.

The research highlights how home security is merging with broader smart-home functionality. Sixty-eight percent of respondents consider remote access via smartphone apps essential, and half believe security systems should be required in all new-home construction.

That expectation aligns with recent Parks Associates data, projecting the U.S. smart-home market to reach $15 billion by 2029, driven by demand for professionally installed, interoperable systems.

Nearly half (49%) say 24/7 professional monitoring is a must-have feature, though some remain cautious about third-party access to camera feeds.

From the article, "More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security" by Rodney Bosch    

Previously In The News

Netflix Investors, We Need to Talk About Churn

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...