Providing Market Intelligence for 40 Years

In The News

More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security

According to Parks Associates research covered by SecurityInfoWatch, pro monitoring is also gaining traction as households seek hybrid solutions that balance automation with human verification, bridging security and lifestyle management.

The research highlights how home security is merging with broader smart-home functionality. Sixty-eight percent of respondents consider remote access via smartphone apps essential, and half believe security systems should be required in all new-home construction.

That expectation aligns with recent Parks Associates data, projecting the U.S. smart-home market to reach $15 billion by 2029, driven by demand for professionally installed, interoperable systems.

Nearly half (49%) say 24/7 professional monitoring is a must-have feature, though some remain cautious about third-party access to camera feeds.

From the article, "More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security" by Rodney Bosch    

Previously In The News

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...

The Streaming Media Device Landscape

Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the t...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...