Providing market intelligence for more than 35 years

In The News

Mobile Payments Still Confusing, Still Growing

The category certainly shows positive momentum. Last month, Parks Associates released research that found that one quarter of U.S. smartphone owners use payment apps at least once monthly and that more than 3 million retailers use Apple Pay and Android Pay. Consumers, the research found, prefer retailer-specific apps. The top three areas payment apps are used for are food and drink, clothing and event tickets. 

From the article "Mobile Payments Still Confusing, Still Growing" by Carl Weinschenk.

Previously In The News

Smart Security: IoT Advancements Create A Safer Smart Home For Consumers

Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that e...

Mobile Payments And IoT Trends For Smartwatches

Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights i...

WWE Network Proves to Be What's Best for Business

In its fourth quarter earnings release, WWE reported 1.22 million paid network subscribers, a nearly 50% increase from the same period last year. The company noted that WWE Network hit an all-time hig...

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...