Register

I agree with the Privacy Policy

In The News

Mobile health app use poses market opportunity for carriers

February 06, 2015

remote health monitoring

connected health apps

More than 40 million smartphone users tap at least one fitness or wellness app regularly, according to a new Parks Associates report. What's more, according to the report, connected mHealth devices represented 4 percent of U.S. machine-to-machine connections last year with the figure expected to double by 2019, and one in four heads of broadband-using households currently are using an app to track fitness or calories.

Increasing mHealth technology adoption may provide a huge market opportunity for mobile carriers who align connected health businesses with connected living strategies, explains Jennifer Kent, Parks Associates' director, research quality and innovation. But there are more than a few obstacles, she tells FierceMobileHealthcare.

"Success in the wellness and fitness space requires a particular relationship with consumers--that is, consumers must see the carrier brand as one that enables quality experiences," Kent tells FierceMobileHealthcare in an email interview.

From the article "Mobile health app use poses market opportunity for carriers" by Judy Mottl.

Previously In The News

Binge and bail: How 'serial churners' save money on Netflix, Hulu and Disney

Cutting household expenses is now the No. 1 reason consumers are canceling streaming subscriptions, said Eric Sorensen, senior analyst and director of streaming products at Parks Associates. It used t...

When it comes to live sports, consumers show streaming services the money

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...

Ford and Lincoln Unveil New Digital Experience for Enhanced Connectivity

A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...

The Smart Money: How Smart Homes Are Reshaping the Insurance Industry

According to Parks Associates research, 42% of U.S. households have at least one smart home device, and the highest adopted device is the video doorbell – now in 20% of U.S. internet households. Cu...

‹
1
2
...
56
57
58
59
60
61
62
...
730
731
›