Providing Market Intelligence for 40 Years

In The News

MIPTV 2016: Playing The Digital Challenge

According to Parks Associates, OTT video usage in Western Europe is expanding, with 55% of UK broadband households and 51% in France watching TV programming and movies online, compared to 70% in the US. However, the number of OTT paid subscriptions in Europe is significantly lower, where 30% of broadband households in the UK and 17% in France subscribe to OTT video, compared to 64% of US broadband households.

From the article "MIPTV 2016: Playing The Digital Challenge" by www.prensario.net

Previously In The News

Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says

The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017. Parks’ report is somewhat...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Roku Powers Ahead

According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginni...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...