According to Parks Associates, OTT video usage in Western Europe is expanding, with 55% of UK broadband households and 51% in France watching TV programming and movies online, compared to 70% in the US. However, the number of OTT paid subscriptions in Europe is significantly lower, where 30% of broadband households in the UK and 17% in France subscribe to OTT video, compared to 64% of US broadband households.
From the article "MIPTV 2016: Playing The Digital Challenge" by www.prensario.net
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TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...
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“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
