Millennials will represent the largest group of shoppers when it comes to Smart Home and consumer electronics purchases this holiday season, with 46 percent of younger consumers indicating “high intentions” to buy at least one device and 36 percent planning to give one as a gift, according to a survey by Parks Associates.
The Parks Associates report amplifies a study of expected activity by Millennials as Black Friday, the recognized kick off to the holiday season, approaches. Over 50 percent of millennial consumers feel that they are “better connected” and able to find information more quickly than retail associates, according to Zebra Technologies’ Global Shopper Study released this week.
From the article "Millennials Lead Smart Home Holiday Season Shopping" by David Kaplan.
The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...
NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...
