Providing Market Intelligence for 40 Years

In The News

Millennials Lead Smart Home Holiday Season Shopping

Millennials will represent the largest group of shoppers when it comes to Smart Home and consumer electronics purchases this holiday season, with 46 percent of younger consumers indicating “high intentions” to buy at least one device and 36 percent planning to give one as a gift, according to a survey by Parks Associates.

The Parks Associates report amplifies a study of expected activity by Millennials as Black Friday, the recognized kick off to the holiday season, approaches. Over 50 percent of millennial consumers feel that they are “better connected” and able to find information more quickly than retail associates, according to Zebra Technologies’ Global Shopper Study released this week.

From the article "Millennials Lead Smart Home Holiday Season Shopping" by David Kaplan.

Previously In The News

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

Wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors, according market research firm, Par...

Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games

A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyebal...

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive