Providing market intelligence for more than 35 years

In The News

Microsoft Announces Deals with 74 Device Makers

Parks Associates has released numbers on smartphone sales. It found that 86 percent of broadband households in the United States have a smartphone. The numbers are similar in European countries: 76 percent of households in the UK, 82 percent in Germany, 78 percent in France and 90 percent in Spain have a smartphone.

From the article "Microsoft Announces Deals with 74 Device Makers" by Carl Weinschenk.

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...