Providing Market Intelligence for 40 Years

In The News

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregivers are interested in using those tools – as are 41 percent of Americans who expect to care for a loved one in the future.

"More than 115 million Americans will require caregiving assistance by 2020, and their caregivers will include both medical professionals and family members," Harry Wang, senior research director for the Dallas-based market research and consulting company, said in remarks accompanying the study. "Caregivers are interested in new technologies like medication management tools, but only 11 percent are presently using apps with this ability. There is great potential for future growth in this area, along with other caregiver support solutions such as remote patient monitoring and patient communication and engagement tools."

From the article "mHealth Study: Caregivers Want Medication Management Help" by Eric Wicklund.

Previously In The News

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....