Providing Market Intelligence for 40 Years

In The News

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregivers are interested in using those tools – as are 41 percent of Americans who expect to care for a loved one in the future.

"More than 115 million Americans will require caregiving assistance by 2020, and their caregivers will include both medical professionals and family members," Harry Wang, senior research director for the Dallas-based market research and consulting company, said in remarks accompanying the study. "Caregivers are interested in new technologies like medication management tools, but only 11 percent are presently using apps with this ability. There is great potential for future growth in this area, along with other caregiver support solutions such as remote patient monitoring and patient communication and engagement tools."

From the article "mHealth Study: Caregivers Want Medication Management Help" by Eric Wicklund.

Previously In The News

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

TV Producers May Start Making You Wait For New Shows Online

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...