Roku is the most popular brand of streaming media players in the U.S., according to a study by Parks Associates, a Dallas market research and consulting firm that specializes in consumer technology products. Streaming devices are becoming more and more popular. About 36 percent of U.S. households with broadband have at least one streaming media player — up from 27 percent last year, the study found.
From the article "Meet The Texas A&M Grad And DVR Inventor Who Turned Us Into Binge TV Watchers" by Melissa Repko.
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...
It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside...
Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...
