Providing market intelligence for more than 35 years

In The News

Marketing to millennials, a generation investing in home security

According to Dina Abdelrazik, a research analyst at Parks Associates, 34 per cent of millennials (defined as those born between 1982 and 1998) have a security system.

Fourteen per cent have a self-installed security system, and three per cent have a self-monitored system. In comparison, only six per cent of all U.S. broadband households have a DIY system and two per cent have a MIY system.

“Security adoption is highest among young, affluent and educated consumers with children at home,” she adds. “Security providers looking to penetrate this key demographic may turn to DIY solutions as a method of expanding their customer pool.”  

From the article "Marketing to millennials, a generation investing in home security" by Ellen Cools.
 

Previously In The News

Netflix Subscribers Upgrading To Premium Service Tier

Parks Associates estimates that 30% of Netflix (NFLX) subscribers are getting the premium service tier, up from 21% in late 2017. Meanwhile, the share of subscribers getting the lowest-priced tier has...

Streaming Services Reckon With Password-Sharing "Havoc"

Password sharing has serious economic consequences. In 2019, companies lost about $9.1 billion to password piracy and sharing, and that will rise to $12.5 billion in 2024, according to data released b...

Samsung, ADT team up on home security kit, competing with Nest

Only about 22 percent of U.S. homeowners have a professionally monitored home-security system, and most of those have been installed by the companies, said Parks Associates senior analyst Brad Russell...

Smart-lock startup August Home bought by Yale lock-maker owner

Meanwhile, August Home and Walmart are testing a service that uses a smart lock to open the door for a delivery person to leave an online-ordered package inside. The Assa Abloy acquisition gives Au...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive