Providing market intelligence for more than 35 years

In The News

Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements

Thermostats that collect data on you aren’t a hypothetical. In fact, they’re quickly becoming the standard: By 2017, market research firm Parks Associates estimates that more than half of the thermostats sold in the United States will be “smart.” And one of the biggest players in the market is Nest, offered by Google parent-company Alphabet, which makes much of its revenue by tracking our behavior and selling us targeted ads.

From the article "Many Consumers Wary Of Giving Up Data To Smart Devices, Even With Inducements" by Andrea Peterson & Hayley Tsukayama.

Previously In The News

HBO Launching Streaming Service in Spain With Vodafone

Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain...

Parks: Millennials Covet OTT Video — And Pay-TV

Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...

How Digital Service Providers Are Challenging AT&T

Eero is not alone. Luma Home Inc., Ignition Design Labs, Securifi, and Torch all offer competitive routers with features once only seen in large enterprises. “New routers are seeking to address severa...

Unlocking next-level consumer engagement and energy savings with the latest smart technology

At the beginning of 2018, Bloomberg noted that consumer demand for smart thermostats will steadily increase over the next five years, so we know the devices that have already been effective aren't goi...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive