In The News

Managing for the Optimized Content Bundle

July 08, 2019

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bourne claims that 68% of all viewers still aren’t satisfied with the range of content currently available to them, even though they are paying an average of $86 per month (not including the cost of broadband) for access.

From the article "Managing for the Optimized Content Bundle" by Darcy Antonellis.

Previously In The News

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

In Spain, Winter Is Coming with the Launch of HBO España

But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...

They Started With $10,000. Now They're Taking on ESPN

It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Netflix, Hulu, and Amazon P...

Watch, Meet Smartwatch: Fossil And Misfit Think They're A Perfect Match

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

‹
1
2
...
308
309
310
311
312
313
314
...
773
774
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Managing for the Optimized Content Bundle

Previously In The News

Study: 32% of smart tag owners say they use them to track other people without them knowing

In Spain, Winter Is Coming with the Launch of HBO España

They Started With $10,000. Now They're Taking on ESPN

Watch, Meet Smartwatch: Fossil And Misfit Think They're A Perfect Match

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us