In The News

Managing customer access to content in a digital world

November 06, 2015

Music or film streaming providers usually operate subscription models where the consumer has access to an unlimited amount or content but this is restricted to a limited number of devices. For providers operating this type of model, password sharing is an increasing concern but often difficult to pinpoint. Research from Parks Associates found that OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015.

From the article "Managing customer access to content in a digital world" by Neil Fenton.

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About Parks Associates

Managing customer access to content in a digital world

Previously In The News

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Will One Bot Rule Them All?

Can Traditional TV Keep Up In A Digital-First World?

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

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