Providing Market Intelligence for 40 Years

In The News

Majority of US Online Households Join Energy Programs Today

Parks Associates has unveiled compelling findings indicating that 43% of U.S. internet households are currently participating in energy programs. This significant statistic was highlighted at the recent Smart Energy Summit, featuring insights from industry leaders such as NRG and Savant. The event, dedicated to exploring technological advancements in energy management, showcased the rising trend of Time-of-Use (TOU) rate plans, which have gained notable popularity among households.

The Smart Energy Summit report highlighted that 50% of participants actively work on reducing energy consumption, while 36% of households reported needing assistance with energy management. An impressive 42% prefer to partner with their electricity provider to receive dedicated apps aimed at monitoring their energy usage.

Despite the growing interest in energy efficiency, only 22% of smart thermostat owners are currently engaging in demand response programs. This element signifies a substantial opportunity for utility providers to enhance consumer education and participation, fostering better incentive structures.

Moreover, customer satisfaction remains a critical area of concern for electricity providers. The summit's findings revealed a concerning Net Promoter Score (NPS) of -25, indicating challenges in maintaining customer loyalty and satisfaction. This feedback opens up avenues for utilities to rethink their engagement strategies to improve overall consumer experiences.

From the article, "Majority of US Online Households Join Energy Programs Today" by Thomas Cooper

Previously In The News

Streaming Wars Accelerate: What’s Working and Why

Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...

Why is privacy-minded Apple putting its new TV app on smart TVs notorious for spying on users?

That's not just conjecture. A report by Parks Associates stated that almost half of smart TV owners also used a streaming media player, and that they used their media player much more frequently than...

Why HBO Max, Peacock Are Deadlocked in Talks With Roku and Amazon

The OTT platforms’ leverage is real. Both say they have more than 40 million active accounts (and growing). “Amazon and Roku are beginning to play hardball with a lot of these services,” says Parks As...

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive