Providing market intelligence for more than 35 years

In The News

Majority of U.S. Broadband Households Use Up to One OTT

NEW YORK: Up to 58 percent of broadband households in the U.S. use at least one OTT video service on a monthly basis, according to new Parks Associates findings.

The research firm also found that more than 25 percent of households use two or more services.

“Despite impressive penetration, growth of U.S. OTT services has slowed recently, indicating the overall market for SVOD service might be saturated,” said Glenn Hower, research analyst for Parks Associates. “Netflix continues to dominate the OTT space, with 43 percent of U.S. broadband households subscribing to its service. After Hulu and Amazon, with 19 percent and 17 percent, respectively, penetration of OTT services drops drastically. However, with new niche services emerging that focus on targeted content and audiences, there is still room for growth in the space.”

From the article "Majority of U.S. Broadband Households Use Up to One OTT" by Joel Marino.

Previously In The News

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive