Over-the-top (OTT) video services are now so popular that the majority of U.S. broadband-enabled homes use them. According to research from Parks Associates, 58 percent of homes used at least one OTT service in the past 30 days. Over 25 percent of homes used multiple services in the past 30 days.
While that sounds like an important milestone for the industry, Parks warns that OTT adoption has already slowed.
“Despite impressive penetration, growth of U.S. OTT services has slowed recently, indicating the overall market for SVOD service might be saturated,” says Glenn Hower, a research analyst for Parks Associates.
From the article "Majority of U.S. Broadband Homes Subscribe to an OTT Service" by Troy Dreier.
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